Nut Tree Plaza
Nut Tree, located in Vacaville, CA, is known as California’s Legendary Road Stop off Interstate 80 and has been a unique destination for 100 years.
Holiday in the Breezeway
Nut Tree Plaza was looking to put together a marketing campaign for their annual Holiday in the Breezeway event series for 2023. The project needed one established theme with two designs: one for general advertising and one promoting the musicians and dates. Advertisements would need layouts modified for posters, social media posts, and an LED billboard.
While they enjoyed the past designs, they wanted to change direction to make the holiday theme more bright and cheerful. The goal was to have the advertisements eye catching for shoppers walking by.
I started by researching musicians performing and previous Nut Tree Plaza advertisements to identify common themes to include in the theme. Then the brainstorming began. Individual assets that aligned with a central theme and client goals were created. Color palettes were selected to emit a bright and cheery theme.
Three concepts were created with mock ups. After receiving feedback, a theme was selected by Nut Tree Plaza. The final boasted bright and cheerful colors with a red and white color palette. An illustration of Frank Sinatra and Marilyn Monroe were incorporated to allude to the finale performance covering those artists.
