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At Height Images

At Height Images (AHI), based in Sacramento, CA, provides aerial and commercial photography services.

The Brief

AHI was looking for a brand identity with a clean aesthetic that would be easy to distinguish. A logo with geometric based forms and inclusion of text was preferred with the following characteristics: airy, clean, simple, minimal, and straightforward.

Brainstorming

Various sketches were made based on text, abstraction, and equipment-based elements to explore silhouettes and forms that would help their logo stand out.

Option 1 is inspired by the many pixels that make up the image capture. Strong geometric features and text inspired elements were included. The initial AHI can all be found with the triangle.

Option 2 is inspired by a camera lens and the text elements. The design has is simple but bold.

Option 3 is relies on a simple, minimalist style utilizing the company name as the primary focal point. The “AT” is skinny and tall in height meant to give a tall feel. The A resembles a mountain and the T resembles meeting at the top peak. This is a play on the tagline of reaching greater heights.

Finalizing

Concept 3 was approved as the logo. A brand guide was developed with along with a business card and internal documents.