Brief

The Siskiyou County Arts Council was in need of a family of logos for their programs, as there was no identifying system in place. The logos needed to fit within their brand image, while reflecting the values and interests of the community they served. As I was currently on a part of a team of designers, we all were assigned to create concepts for the logos.

First Draft

I started the process by doing research on wildlife species local to the area, as the natural environment was one of the things the community connected over. Then I started sketching to brainstorm design ideas. I proposed the following logo package, which features wildlife species indigenous to their area and playfully references the programs. The Art DROP logo features the California Black Bear playing with a box of art supplies as the program is an art supply sharing program. The SCRAPS Art Cart logo includes the Monarch Butterfly made up of scraps as a playful reference to the program turning recycled scraps into art. Lastly, the Art RADIO logo has the Bombus Franklini Bee on headphones, so he can hear what the buzz on the Art RADIO podcast is.